What benefit does package bring to the market?

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What benefit does package bring to the market?

The acceleration of economic development, product homogenization of the phenomenon of increased, in order to attract more consumers, product packaging in the proportion of sales are also growing. DuPont's law points out that about 63 percent of consumers make purchasing decisions based on the packaging of goods. In this era known as the eyeball economy, only to attract the attention of consumers, the brand can be accepted by the public, the product will be purchased. A sophisticated dealer to pick up new products to see the packaging can determine its pre-market performance, and vacuum packaging as a new form of packaging, its future development prospects are very impressive.

The Role of Product Packaging in Marketing

1, the packaging is a sales force.

I believe many people know the story of "Buying Huan Zhu Zhu": a Zheng people from the Chu merchants to buy a beautiful decorative wooden box of pearls, even to leave the box, and the pearl back to the businessman. This story illustrates the magical effect of packaging.

In this commodity Ling Lang everywhere today, consumers in the purchase of products for each product's residence time is extremely short, therefore, can cause consumer desire to produce consumer motivation is largely due to product packaging . Product packaging is the first to show sales force, bear the main function of attracting consumers. Such as the earlier lo mei, such as duck neck like cooked food are sold in bulk, is now used in the form of boxed atmosphere modified packaging, the results of rapid sales increase. Direct that the packaging to a large extent affect the product sales.

2, packaging is a brand power.

The 21st century is an era of brand consumption, consumers in the purchase of goods is no longer simply to meet the material needs, but more value for their own products can bring personality and spiritual satisfaction, which is the need to rely on packaging capacity To show. Now, the competition between enterprises is becoming increasingly fierce, not only in the technical, product quality, price and other hard aspects, but also reflected in the brand image, product packaging and other soft, and in these soft competition, brand competition influence Increasingly prominent, and more and more important, is the most direct way of competition.

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